Ranchhod, Ashok. <br/><br/>
Strategic marketing in practice 2008-2009 / 
Ashok Ranchhod and Ebi Marandi. 
 - Oxford, United Kingdom :  Elsevier/Butterworth-Heinemann,  2008. 
 - vi, 197 p. :  ill. ;  25 cm. 
 - Official CIM coursebook. .
 - Official CIM coursebook. .
<br/><br/> Professional Postgraduate Diploma in Marketing. 
<br/><br/>Includes index. 
<br/><br/><label>ISBN: </label>9780750689618  RM151.63 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Marketing--Management--Examinations--Study guides.<br/>Strategic planning.<br/>Strategic planning--Examinations--Study guides.