TY  - BOOK
AU  - Lomax,Wendy
AU  - Raman,Adam
TI  - Analysis and evaluation 2008-2009
SN  - 9780750689694
PY  - 2008///
CY  - Oxford, United Kingdom
PB  - Elsevier/Butterworth-Heinemann
KW  - Marketing
KW  - Evaluation
KW  - Marketing audits
N1  - Includes index
ER  -