Hughes, Graham.

Marketing communications 2008-2009 / Graham Hughes and Chris Fill. - Oxford, United Kingdom : Elsevier/Butterworth-Heinemann, 2008. - vii, 227 p. : ill. ; 25 cm. - Official CIM coursebook. . - Official CIM coursebook. .

Professional Diploma in Marketing.

Includes index.

9780750689670 RM151.63


Communication in marketing--Examinations--Study guides.
Marketing--Examinations--Study guides.