Marketing communications 2008-2009 /
Graham Hughes and Chris Fill.
- Oxford, United Kingdom : Elsevier/Butterworth-Heinemann, 2008.
- vii, 227 p. : ill. ; 25 cm.
- Official CIM coursebook. .
- Official CIM coursebook. .
Professional Diploma in Marketing.
Includes index.
9780750689670 RM151.63
Communication in marketing--Examinations--Study guides. Marketing--Examinations--Study guides.