Ubiquitous commerce for creating the personalized marketplace :  concepts for next generation adoption / 
[edited by] Humphry Hung, Y.H. Wong, Vincent Cho 
 - Hershey, PA :  Information Science Reference,  2009 
 - xvi, 306 p. :  ill. ;  29 cm. 
<br/><br/>Includes bibliographical references (p. 274-295) and index 
<br/><br/><label>ISBN: </label>9781605663784 (hardcover)  RM666.90 1605663786 (hardcover) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Electronic commerce<br/>Ubiquitous computing