TY  - BOOK
AU  - Solomon,Michael R.
TI  - The truth about what customers want
T2  - The truth about
SN  - 0137142269 (pbk.)
PY  - 2009///
CY  - Upper Saddle River, N.J.
PB  - FT Press
KW  - Consumer behavior
KW  - Consumers
KW  - Attitudes
N1  - Includes bibliographical references (p. 201-208)
ER  -