Solomon, Michael R. <br/><br/>
The truth about what customers want / 
 What customers want 
Michael R. Solomon 
 - Upper Saddle River, N.J. :  FT Press,  2009 
 - x, 209 p. ;  22 cm. 
 - The truth about .
 - Truth about (FT Press) .
<br/><br/>Includes bibliographical references (p. 201-208) 
<br/><br/><label>ISBN: </label>0137142269 (pbk.) 9780137142262 (pbk.)  RM67.68 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior<br/>Consumers--Attitudes