TY  - BOOK
AU  - David,Fred R.
TI  - Strategic management: concepts and cases 
SN  - 9780136015703
PY  - 2009///
CY  - Upper Saddle River, N.J.
PB  - Pearson Education
KW  - Strategic planning
KW  - Case studies
N1  - Includes bibliographical references and indexes
ER  -