Political marketing :  a comparative perspective / 
edited by Darren G. Lilleker and Jennifer Lees-Marshment 
 - Manchester :  Manchester University Press,  2005 
 - xvii, 230 p. :  ill. ;  24 cm. 
<br/><br/> Based on a conference held at the University of Aberdeen in 2002 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780719068713 (pbk.)  RM83.30 9780719068706 0719068711 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Campaign management--Congresses<br/>Political campaigns--Congresses<br/>Marketing--Congresses
<br/><br/><label>Subjects--Index Terms: </label>Political marketing