TY  - BOOK
AU  - Proctor,Tony
TI  - Strategic marketing: an introduction 
SN  - 9780415458160
PY  - 2008///
CY  - Abingdon, Oxon
PB  - Routledge
KW  - Marketing
KW  - Decision making
KW  - Management
N1  - Includes bibliographical references (p. 317-330) and index
ER  -