Proctor, Tony <br/><br/>
Strategic marketing :  an introduction / 
Tony Proctor 
 - 2nd ed. 
 - Abingdon, Oxon :  Routledge,  2008 
 - xii, 335 p. :  ill. ;  26 cm. 
<br/><br/>Includes bibliographical references (p. 317-330) and index 
<br/><br/><label>ISBN: </label>9780415458160  RM571.90 9780415458177 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Decision making<br/>Marketing--Management