Moss, Gloria Gender, design and marketing : how gender drives our perception of design and marketing / Gloria Moss - Farnham, Surrey : Gower, 2009 - xx, 245 p. : ill. ; 25 cm. Includes bibliographical references (p. [209]-235) and index ISBN: 9780566087868 RM361.20 0566087863 (alk. paper) Subjects--Topical Terms: Consumer behaviorMarketing--Sex differencesCommercial art--Sex differences