TY  - BOOK
AU  - Moriarty,Sandra E.
AU  - Wells,William
AU  - Mitchell,Nancy
AU  - Wells,William
TI  - Advertising: principles & practice 
SN  - 9780132224154
PY  - 2009///
CY  - Upper Saddle River, N.J.
PB  - Pearson Prentice Hall
KW  - Advertising
N1  - Previous editions had William Wells as first author; Includes bibliographical references (p. 615-624) and index
ER  -