Advertising : principles & practice - Moriarty, Sandra E. (Sandra Ernst); Wells, William, 1926-; Mitchell, Nancy, 1950-; Wells, William, 1926- (Upper Saddle River, N.J. : Pearson Prentice Hall, 2009)
Previous editions had William Wells as first author
Includes bibliographical references (p. 615-624) and index
Keywords: Advertising