Moriarty, Sandra E. <br/><br/>
Advertising :  principles & practice / 
Sandra Moriarty, Nancy Mitchell, William Wells 
 - 8th ed. 
 - Upper Saddle River, N.J. :  Pearson Prentice Hall,  2009 
 - xlvi, 640 p. :  ill. (chiefly col.) ;  29 cm. 
<br/><br/> Previous editions had William Wells as first author 
<br/><br/>Includes bibliographical references (p. 615-624) and index 
<br/><br/><label>ISBN: </label>9780132224154  RM633.07 0132224151 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising