Vivian, John <br/><br/>
The media of mass communication / 
John Vivian 
 - 9th ed. 
 - Boston, Mass. :  Allyn and Bacon,  2009 
 - 536 p. :  ill.,(some col.) ;  28 cm. 
<br/><br/><label>ISBN: </label>9780205521104  RM371.28 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media