TY  - BOOK
AU  - Mortensen,Dennis R.
TI  - Yahoo! Web analytics: tracking, reporting, and analyzing for data-driven insights 
SN  - 9780470424247 (pbk.)
PY  - 2009///
CY  - Indianapolis, Indiana.
PB  - Wiley Technology Publishing
KW  - Yahoo! Web analytics
KW  - Web usage mining
KW  - Computer programs
KW  - Internet users
KW  - Statistics
KW  - Data processing
KW  - Web sites
KW  - Statisics
KW  - Consumer preferences
ER  -