Lamb, Charles W. <br/><br/>
Marketing / 
Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel. 
 - 3rd ed. 
 - Cincinnati, Ohio :  South-Western Publishing,  c1996 
 - liii, 890 p. :  ill. (some col.), col. maps ;  29 cm. 
<br/><br/> Rev. ed. of: Principles of marketing, 1993 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0538849487  Hadiah 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing--Management