TY  - ADVS
AU  - Trikojus,Tom
AU  - Rowe,Claudia
AU  - McAuliffe,Mark
ED  - Video Education Australasia
ED  - Films For The Humanities & Sciences (Firm)
TI  - Ethics and social responsibility in business
PY  - 2004///
CY  - Princeton, NJ.
PB  - Films for the Humanities & Sciences
KW  - Business ethics
KW  - Australasia
KW  - Corporate culture
KW  - Social responsibility of business
N2  - 'Many businesses abide by a code of conduct, either company-specific or industry-wide. This timely program distinguishes between ethical behavior and social responsibility by spotlighting two well-known Australian businesses that exhibit both qualities: Bendigo Bank and its Community Bank initiative, a cooperatively spirited venture that teaches solid commercial principles to franchisees, and The Body Shop, a skincare product provider that calls itself an activist organization committed to positive social and environmental change and a retailer committed to customer service excellence. The underlying message? Good community is good business
ER  -