Adams, John, 1939-

Merchandising intellectual property / John Adams with Julian B. Hickey, Guy Tritton - 3rd ed. - Haywards Heath, West Sussex : Tottel, c2007 - xxxi, 288 p. ; 26 cm.

Includes bibliographical references and index

9781845922382 (hard) RM900.48 1845922387 (hard)


Merchandise licensing--United Kingdom
License agreements--United Kingdom
Intellectual property--United Kingdom