Chiu, Susan <br/><br/>
Data mining and market intelligence for optimal marketing returns / 
Susan Chiu, Domingo Tavella 
 - Amsterdam :  Elsevier,  2008 
 - xii, 280 p. :  ill. ;  24 cm. 
<br/><br/><label>ISBN: </label>9780750682343  RM206.23 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research<br/>Data mining