Windahl, Swen,  1942- <br/><br/>
Using communication theory :  an introduction to planned communication / 
Sven Windahl and Benno H. Signitzer with Jean T. Olson 
 - 2nd ed. 
 - Los Angeles :  SAGE,  2009 
 - x, 302 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references (p. [273]-291) and index 
<br/><br/><label>ISBN: </label>141294838X (hbk.) 9781412948388 (hbk.)  RM377.65 1412948398 (pbk.) 9781412948395 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication planning<br/>Mass media--Planning