TY  - BOOK
AU  - Murray,J.Alex
AU  - Preshing,William A.
AU  - Yaworsky,E.George
TI  - Concepts and Canadian cases in marketing
PY  - 1973///
CY  - Don Mills, Ont.
PB  - Longman Canada
KW  - Marketing
KW  - Canada
KW  - Case studies
N1  - Bibliography: p. 517-523
ER  -