Concepts and Canadian cases in marketing / 
J. Alex Murray, William A. Preshing, E. George Yaworsky 
 - Don Mills, Ont. :  Longman Canada,  1973 
 - xi, 523 p. ;  25 cm. 
<br/><br/>Bibliography: p. 517-523 
<br/><br/><label>LCCN: </label>75-308936 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing--Canada--Case studies<br/>Marketing--Canada