Fisk, Peter <br/><br/>
Marketing genius / 
Peter Fisk 
 - Chichester, England :  Capstone,  2006 
 - viii, 490 p. :  ill. ;  18 cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>1841126810 (hbk.) 9781841126814 (hbk.)  RM81.84 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management