TY  - BOOK
AU  - Ishikawa,Akira
AU  - Tsujimoto,Atsushi
TI  - Creative marketing for new product and new business development
SN  - 9789812772183
PY  - 2008///
CY  - Hackensack, New Jersey
PB  - World Scientific
KW  - New products
N1  - Includes bibliographical references and index
ER  -