Creative marketing for new product and new business development / 
editors, Akira Ishikawa, Atsushi Tsujimoto 
 - Hackensack, New Jersey :  World Scientific,  2008 
 - xvi, 320 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9789812772183  RM248.20 9812772189 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New products