TY  - BOOK
AU  - Parry,Mark E.
AU  - Cheng,Wei Hin
TI  - Pengurusan pemasaran strategik: pendekatan cara matlamat 
SN  - 9830681505 (pbk.)
PY  - 2009///
CY  - Kuala Lumpur
PB  - Institut Terjemahan Negara Malaysia Berhad, Penerbit Universiti Utara Malaysia
KW  - Marketing
KW  - Management
KW  - Strategic planning
N1  - Includes bibliographical references ( p. 281-282 ) and index; Judul asal; Strategic marketing management : a means-end approach
ER  -