Pengurusan pemasaran strategik : pendekatan cara matlamat - Parry, Mark E. (Mark Edward), 1957-; Cheng, Wei Hin (Kuala Lumpur : Institut Terjemahan Negara Malaysia Berhad ; Penerbit Universiti Utara Malaysia, 2009)
Includes bibliographical references ( p. 281-282 ) and index
Keywords: Marketing -- Management; Strategic planning