Eastman, Susan Tyler <br/><br/>
Media programming :  strategies and practices / 
Susan Tyler Eastman, Douglas A. Ferguson 
 - 8th ed. 
 - Australia :  Thomson/Wadsworth,  2009 
 - xiii, 466 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references (p. 437-444) and indexes 
<br/><br/><label>ISBN: </label>9780495500537 (pbk.)  RM441.46 0495500534 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Television programs--Planning<br/>Radio programs--Planning<br/>Cable television--Planning<br/>Mass media--Planning