TY  - BOOK
AU  - Sparks,Glenn G.
TI  - Media effects research: a basic overview 
SN  - 049556785X (pbk.)
PY  - 2010///
CY  - Boston, MA
PB  - Wadsworth, Cengage Learning
KW  - Mass media
KW  - Influence
KW  - Social aspects
KW  - Research
KW  - Methodology
N1  - Includes bibliographical references and index
ER  -