Irwin, Richard L.,  1957- <br/><br/>
Sport promotion and sales management / 
Richard L. Irwin, William A. Sutton, Larry M. McCarthy 
 - 2nd ed. 
 - Champaign, IL :  Human Kinetics,  2008 
 - xi, 339 p. :  ill. ;  29 cm. 
<br/><br/>Includes bibliographical references (p. 311-329) and index 
<br/><br/><label>ISBN: </label>9780736064774  RM237.25 073606477X 9780736064774 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Sports--Public relations<br/>Sports--Marketing