TY  - BOOK
AU  - Hackley,Chris
TI  - Marketing: a critical introduction 
SN  - 9781412911481 (cloth)
PY  - 2009///
CY  - Thousand Oaks, CA
PB  - SAGE Publications Ltd
KW  - Marketing
KW  - Case studies
KW  - Problems, exercises, etc
ER  -