Kotler, Philip <br/><br/>
Strategic marketing for health care organizations :  building a customer-driven health system / 
Philip Kotler, Joel Shalowitz and Robert J. Stevens 
 - San Francisco :  Jossey-Bass,  2008 
 - xx, 556 p. :  ill. ;  24 cm. 
<br/><br/><label>ISBN: </label>9780787984960  RM255.63 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing of Health Services--methods<br/>Consumer satisfaction
<br/><br/><label>Subjects--Geographic Terms: </label><br/>United States
<br/><br/><label>National Library of Medicine Call No.: </label>W74.AA1  / .K87s 2008 9HUKM