TY  - BOOK
AU  - Kotler,Philip
AU  - Keller,Kevin Lane
AU  - James,Stuart W.
TI  - A framework for marketing management
SN  - 9780136026600  (pbk.)
PY  - 2009///
CY  - Upper Saddle River, N.J
PB  - Pearson/Prentice Hall
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and index
ER  -