Kotler, Philip. <br/><br/>
A framework for marketing management / 
Philip Kotler, Kevin Lane Keller. 
 - 4th ed. 
 - Upper Saddle River, N.J:  Pearson/Prentice Hall,  2009. 
 - xxvi, 391 p. :  ill. ;  23 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780136026600  (pbk.)  RM476.28 0136026605 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.