TY  - BOOK
AU  - Stark,John
ED  - SpringerLink (Online service)
TI  - Global product: strategy, product lifecycle management and the billion customer question 
SN  - 9781846289156 (electronic bk.)
U1  - 658.5 22
PY  - 2007///
CY  - London
PB  - Springer-Verlag London Limited
KW  - Product management
KW  - Product life cycle
KW  - Export marketing
N1  - Includes bibliographical references (p. [209]) and index
UR  - http://dx.doi.org/10.1007/978-1-84628-915-6
ER  -