Stark, John,  1948- <br/><br/>
Global product  strategy, product lifecycle management and the billion customer question /  [electronic resource] : 
John Stark. 
 - London :  Springer-Verlag London Limited,  2007. 
 - 1om;ine reource (xiii, 215 p.) :  ill., digital ;  24 cm. 
 - Decision engineering .
<br/><br/>Includes bibliographical references (p. [209]) and index. 
<br/><br/><label>ISBN: </label>9781846289156 (electronic bk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product management.<br/>Product life cycle.<br/>Export marketing.
<br/><br/><label>Dewey Class. No.: </label>658.5