TY  - BOOK
AU  - Thomas,Philip R.
AU  - Martin,Kenneth R.,1938-
TI  - Competitiveness through total cycle time: an overview for CEOs
SN  - 0070642737
PY  - 1990///
CY  - New York
PB  - McGraw-Hill
KW  - Product life cycle
KW  - Product management
KW  - Competition
ER  -