TY  - BOOK
AU  - Hooley,Graham J.
AU  - Saunders,John
TI  - Competitive positioning: the key to market success
SN  - 0131555995
PY  - 1993///
CY  - New York
PB  - Prentice-Hall
KW  - Marketing
KW  - Management
KW  - Strategic planning
KW  - Competition
ER  -