Hooley, Graham J. <br/><br/>
Competitive positioning  the key to market success 
Graham J. Holley and John Saunders 
 - New York  Prentice-Hall  1993 
 - 260 p. : ill. ; 24 cm. 
<br/><br/><label>ISBN: </label>0131555995 
<br/><br/><label>LCCN: </label>92-32732 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management<br/>Strategic planning<br/>Competition