Czepiel, John A. <br/><br/>
Competitive marketing strategy 
John A. Czepiel 
 - Englewood Cliffs, N.J.  Prentice-Hall  1992 
 - xiii, 491 p. : ill. ; 25 cm. 
<br/><br/><label>ISBN: </label>0131430823 
<br/><br/><label>LCCN: </label>91-44622 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management<br/>Strategic planning<br/>Competition<br/>Technological innovations