Alman, Susan Webreck <br/><br/>
Crash course in marketing for libraries / 
Susan Webreck Alman 
 - Westport, Conn. :  Libraries Unlimited,  2007 
 - xi, 177 p. :  ill. ;  28 cm. 
<br/><br/>The planning process for your marketing plan -- Develop a marketing plan -- Communicate to the community : using the media, newsletters, and annual reports to market the library -- Fund-raising. 
<br/><br/><label>ISBN: </label>9781591584308 (pbk. : alk. paper)  RM107.10 1591584302 (pbk. : alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Libraries--Marketing