TY  - BOOK
AU  - Gomes,Lawrence J.
TI  - The Competitive and anticompetitive theories of advertising
PY  - 1982///
CY  - Detroit : 
PB  - Wayne State University, 
KW  - Advertising, Comparison
KW  - Advertising
KW  - Profit
N1  - Thesis (Ph.D.)-Wayne State University, 1982
ER  -