TY  - BOOK
AU  - Lund,Philip Reginald
TI  - Compelling selling: a framework for persuasion 
SN  - 0333275888
PY  - 1979///
CY  - London
PB  - MacMillan
KW  - Selling
KW  - Persuasion (Psychology)
N1  - Includes index
ER  -