Lund, Philip Reginald <br/><br/>
Compelling selling :  a framework for persuasion / 
Philip R. Lund 
 - 1st AMACOM pbk. ed. 
 - London :  MacMillan,  1979 
 - xv, 218 p. ;  21 cm. 
<br/><br/>Includes index 
<br/><br/><label>ISBN: </label>0333275888 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Selling<br/>Persuasion (Psychology)