TY  - BOOK
AU  - Harris,Lisa
AU  - Dennis,Charles
TI  - Marketing the e-business
T2  - Routledge e-business series
SN  - 9780415965002 (hardback : alk. paper)
PY  - 2008///
CY  - New York
PB  - Routledge
KW  - Internet marketing
KW  - Electronic commerce
N1  - Includes bibliographical references and index; History, definitions. and frameworks -- The e-business environment -- E-marketing research -- E-marketing strategy -- Consumer behaviour and e-segmentation -- Customer relationship marketing -- Multi-channel marketing -- Online branding -- Online marketing communications -- E-retailing : from'clicks' to'clicks and bricks?' -- Strategic planning for e-marketing -- The future of e-marketing
UR  - http://www.loc.gov/catdir/enhancements/fy0745/2007038216-d.html.
ER  -