Marketing the e-business - Harris, Lisa, 1968-; Dennis, Charles (Charles E.). (New York : Routledge, 2008)
History, definitions. and frameworks -- The e-business environment -- E-marketing research -- E-marketing strategy -- Consumer behaviour and e-segmentation -- Customer relationship marketing -- Multi-channel marketing -- Online branding -- Online marketing communications -- E-retailing : from'clicks' to'clicks and bricks?' -- Strategic planning for e-marketing -- The future of e-marketing.
Includes bibliographical references and index.
Keywords: Internet marketing; Electronic commerce