Harris, Lisa,  1968- <br/><br/>
Marketing the e-business / 
by Lisa Harris and Charles Dennis. 
 - 2nd ed. 
 - New York :  Routledge,  2008. 
 - xx, 341 p. :  ill. ;  23 cm. 
 - Routledge e-business series. .
<br/><br/>Includes bibliographical references and index. 
<br/><br/>History, definitions. and frameworks -- The e-business environment -- E-marketing research -- E-marketing strategy -- Consumer behaviour and e-segmentation -- Customer relationship marketing -- Multi-channel marketing -- Online branding -- Online marketing communications -- E-retailing : from'clicks' to'clicks and bricks?' -- Strategic planning for e-marketing -- The future of e-marketing. 
<br/><br/><label>ISBN: </label>9780415965002 (hardback : alk. paper) 0415965004 (hardback : alk. paper) 9780415965019 (pbk. : alk. paper)  RM138.73 0415965012 (pbk. : alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet marketing.<br/>Electronic commerce.