TY  - BOOK
AU  - Kaser,Ken
AU  - Oelkers,Dotty Boen
TI  - Sports and entertainment marketing
SN  - 9780538445153 (pbk.)
PY  - 2008///
CY  - Australia
PB  - Thomson
KW  - Sports
KW  - Marketing
KW  - Performing arts
ER  -