Kaser, Ken <br/><br/>
Sports and entertainment marketing / 
Ken Kaser, Dotty Boen Oelkers 
 - [3rd ed.] 
 - Australia :  Thomson,  2008 
 - viii, 424 p. :  ill. ;  28 cm. 
<br/><br/><label>ISBN: </label>9780538445153 (pbk.)  RM159.57 0538445157 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Sports--Marketing<br/>Performing arts--Marketing